“A cake as delicious as the voice of a siren”
Authentic Neapolitan restaurant Rossopomodoro is bringing Naples to London this April with Pastiera; the traditional Neapolitan cake. Pastiera is a wheat cake made with ricotta cheese and candied oranges prepared by families throughout the Neapolitan region. There are several stories around the origins as far back as Constatine the Emperor however our favourite is the ancient legend of the siren Partenope.
The Legend of Pastiera:
Partenope would rise from the water of the Gulf of Naples every Spring singing enchanting songs and delighting people with her voice. Apparently one year the people of Naples fell so in love with her songs that they decided to offer her the most precious products of their land. Seven of the most beautiful girls of the area gave the beautiful siren flour, ricotta, eggs, wheat, orange blossom water and spices, including cinnamon and sugar. Partenope, thrilled with her gifts, decided to return to her home under the sea and offer her gifts to the Gods. To honour her beauty the Gods mixed the ingredients together creating a cake as delicious as the voice of the siren; The Neopolitan Pastiera.*
Availability:
The Neapolitan Pastiera, priced £5.95 per portion, will be available in Rossopomodoro restaurants in Camden, Chelsea, Covent Garden, Hoxton, Oxford Street, Swiss Cottage and Wandsworth from Easter weekend and will remain on the menu until the end of April.
Mario Romano, Marketing Manager:
“Rossopomodoro offers the most authentic Neapolitan pizza experience outside Napoli and we are proud to introduce this seasonal traditional Neapolitan dessert. Every household in Naples either bakes or buys a Pastiera to celebrate Easter and we want our diners to experience this taste of Naples in our restaurants from now until the end of April. Neapolitans love the taste of Pastiera and we hope our diners also enjoy this taste of our tradition.”
Pastiera Fact:
The Neopolitan pastier was the only thing that could cheer up Queen Maria Teresa of Hapsburg who was known as the “queen who never smiles”. Her husband, Ferdinand II of Bourbon the King of the two Sicilies, was able to convince her to taste the slice of pastier, and the Queen smiled in satisfaction.*
*Academia Brilla
For further information please contact us.
Pastiera: Traditional Neapolitan wheat cake with ricotta cheese and candied oranges (£5.95) available until the end of April.
Social Media Links:
Hashtag: #RossoPastiera
Facebook: https://www.facebook.com/rossopomodorouk
Twitter: https://twitter.com/rossopomodorouk
Instagram: https://instagram.com/rossopomodorouk
About Rossopomodoro:
What sets Rossopomodoro apart is that they are truly Neapolitan. With chefs from Neapolitan pizzaioli families making Neapolitan dishes using ingredients sourced from the Napoli region you won’t find a more genuine Neapolitan experience outside Napoli.
Rossopomodoro host a variety of social events at their restaurants including RossoCinema (pizza+dessert+drink+Italian film+popcorn for £15), RossoCalcio (pizza+beer+ football match for £10), Pizza Masterclass (3 courses+masterclass+dough for £30) and a variety of activities for children.
About Rossopomodoro Pizza – pizza with pedigree and explosive provenance.
“Two things set our pizza apart. 1. People. Pizzaioli who are Napoli born and bred. Experts whose legacy is the craft they uphold with pride and perform with verve. 2. Vesuvius. Volcanic and iconic, her feisty temper has created rich, fertile soil. Crops kissed by Mediterranean sunshine grow herewith robust, distinctive flavours. Only these go into our pizza.”
Fourteen Ten is a creative UK PR agency specialising in global Food & Drink Brand PR and Alcohol Brand PR.