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Dominique Ansel Bakery is launching a limited edition Halloween collection from 27th – 31st October.

The collection of three includes:

Jack-o-Lantern Religieuse

A traditional Religieuse “dressed up” as Jack-o-Lantern filled with milk chocolate ganache and blood orange jam and perched on top is an adorable bat filled with blueberry ganache.

Halloween Food Fad Graveyard Cake

Made with with cookie crumble “dirt,” Mini Me ghost meringues, and salted butter cookie tombstones of food trends that have come and gone.

Mini Me Cake with Small Meringue “Ghosts”

Dominique’s signature Mini Me (miniature meringues) Cake will be dressed with ghosts meringues for the occasion. The gluten-free Mini Me Cake is made with creamy chocolate mousse, a moist chocolate sponge cake, smooth chocolate ganache and crispy chocolate Mini Mes on top dusted with cocoa powder.

Editor’s Notes

Jack-o-Lantern Religieuse

Details: The Halloween religieuse (a traditional French double-decker cream puff) is dressed up as a Jack-o-Lantern and filled with milk chocolate ganache and blood orange jam, with an adorable little bat filled with blueberry ganache sitting on top.
Price: £6.20 (take-away)/ £7.50 (eat-in)

Halloween Food Fad Graveyard Cake

Details: The Food Fad Graveyard Cake is made with with cookie crumble “dirt,” Mini Me ghost meringues, and salted butter cookie tombstones of food trends that have come and gone.
Price: TBC
Available in-store and online for pre-orders

Mini Me Cake with Small Meringue “Ghosts”

Details: Dominique’s signature Mini Me Cake will be dressed with ghosts meringues for the occasion. The gluten-free Mini Me Cake is made with creamy chocolate mousse, a moist chocolate sponge cake, smooth chocolate ganache, and crispy chocolate Mini Mes (miniature meringues) on top, dusted with a bit of cocoa powder to finish.
Price: £6.00 (takeaway)  / £7.20 (eat-in) per slice. The whole cake for 8 people is £48.

Hot Spiced Apple is also available as added for Autumn Winter.

Details: Piping hot apple cider (alcohol-free)
Price: £4.00 (takeaway) / £4.80 (eat-in)
All Available:27th – 31st October

Halloween gains popularity in UK

Research consumer analysts Mintel estimated that Brits spent a record £310 million on Halloween in 2016 up 5% from 2015. Halloween has become the third biggest ‘event’ for retailers behind Christmas and Easter with 50% of Millennials (16-35 year olds) spending money on Halloween last year. With approximately 200,000 Americans living in the UK and many Brits experiencing American culture via social media, TV and by visiting or living there, it seems only natural British adults and their children would start to devour the holiday.

Date of Halloween UK:

Tuesday 31st October

About Dominique Ansel:

James Beard Award-winning Pastry Chef, Dominique Ansel has shaken up the pastry world with innovation and creativity at the heart of his work.  As Chef/Owner of eponymous bakeries in New York, Tokyo, and London, and a forthcoming restaurant opening in Los Angeles in Fall 2017, Chef Dominique has been responsible for creating some of the most fêted pastries in the world, including: the Cronut® (named one of TIME Magazine’s “25 Best inventions of 2013”), The Cookie Shot, Frozen S’more, Blossoming Hot Chocolate, and many more.

For his prolific creativity, he was named the World’s Best Pastry Chef in 2017 by the World’s 50 Best Restaurants awards. Food & Wine has called him a “Culinary Van Gogh” while the New York Post coined him “the Willy Wonka of New York.” He was also named Business Insider’s “Most Innovative People Under 40,” one of Crain’s “40 under 40,” and was bestowed the prestigious l’Ordre du Mérite Agricole, France’s second highest honor.

Prior to opening his own shop, Dominique served as the Executive Pastry Chef for restaurant Daniel, when the team earned its coveted third Michelin star and a four-star review from The New York Times. He opened his first shop in 2011 with just four employees.

Dominique Ansel Bakery London Address:

17-21 Elizabeth St
Belgravia
London
SW1W 9RP

Dominique Ansel Bakery London Opening Hours:

The store is open from 8am to 8pm

Website:

dominiqueansellondon.com

Social Handles:

Twitter: @DABLondon
Instagram: @dominiqueansellondon
Facebook: @DABLondon