Fourteen Ten assisted VICE with online outreach for their annual photography exhibition The VICE Photo Exhibition 2009.

Our objective was to support the traditional press campaign with online outreach through placement of news items and preview images in the build up to the opening day.


  • We achieved 33 items of coverage for the exhibition.
  • Reaching a potential audience of 10.4 million.
  • Including placements in media such as Guardian Arts, Time Out, Spoonfed, UK Street Art, Arrested Motion, Urban Junkies, View London and Londonist.

Campaign Links

  • Our post about the exhibition via our blog.
  • Photo’s from the exhibition via our photo set on Flickr.