Wall Project Video

This project is a celebration of the unique spirit of the Cuban city of Havana. It will embody the unique and inspiring attitude that reflects the true values of the Cuban capital - humanity, spontaneity and creativity - all of which are synonymous with authentic Cuban rum.

02:40

Objectives/Brief

Promote Havana Club and their 2011 sponsorship of Rich Mix Arts Space in East London.

Strategy

We created The Havana Club Wall Project – a competition that gave exposure to emerging artists with the winner painting the interior wall of the main event space in Rich Mix, Shoreditch. We commissioned acclaimed street artist Remi Rough to launch The Wall Project by designing and painting his interpretation of ‘Havana Life’.

Results

  • 53 quality entries
  • 158 pieces of coverage across prominent UK Arts & Lifestyle blogs
  • We also commissioned the above short video for the project by filmmaker TimID