Fourteen Ten were asked to create a new logo for NY Fold and improve their interior design which at the time made this independent business appear as a sterile chain restaurant rather than an independent restaurant managed by a husband and wife team.
We looked at what has been successful for the New York and British market and recreated without copying the casual style of successful NY Pizza joints from Brooklyn which have inspired the company.
Through our work we developed the following:
- New Logo incorporating Pizza Slice
- Chalkboard Art Direction and Style
- New Menu Design