Objectives/Brief

Fourteen Ten assisted Palladium Boots with event PR, working alongside their PR agency to compile an exclusive guest list for the UK launch party of their video series ‘Uneven Terrain’ in association with VBS.TV.

The series is devoted to urban exploration and uncovering the hidden, underground and forgotten corners of the world’s leading metropolises.

Strategy

Fourteen Ten invited a limited amount of bloggers from the UK’s most influential blogs. During the event we encouraged live tweeting with the #UnevenTerrain hashtag.

Results

  • We secured 20 attendees from leading fashion and street wear blogs.
  • These include Amelia’s Magazine, Better Never Than Late, Hype Beast, Le Cool, Slam X Hype and Yin N Yang.

Campaign Links

Palladium Boots Video Channel

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