MAP London was the London arm of a project that promoted unique identities across global cities. MAP identified trend hotspots in these cities and then showcased the freshest bands/producers/DJs at a local venue.
The MAP London tour provided new music fans convenient local access and celebrated the unique identities of Soho (CENTRAL), Shoreditch (EAST), Islington (NORTH), and Ladbroke Grove (WEST) over 4 consecutive nights.
MAP documented online each leg of tour with photographs, videos, comments from punters, organisers and artists. At the end of the tour the places and people of London were all MAPPED.