Objectives/Brief

Swedish publishers Bonnier wanted to promote the UK release of ‘I Am Zlatan’, the first fully interactive football autobiography by Zlatan Ibrahimovic.

Strategy

We assisted with online publicity, creating a news release and and blogger outreach to football bloggers. We also invited leading football writers to a press event with Zlatan in Milan.

Results

  • 18 news items published including Sabotage Times and The Guardian.
  • 10 interviews confirmed with leading football writers: Goal, Huffington Post, Soccernet, Talksport, The Spoiler, Eurosport, Football 365, Team Talk, Sportsvibe and Caught Offside.
I AM ZLATAN Image