Objectives/Brief

Fourteen Ten were briefed to help create interest through social media in the content available on newly launched site Havana-Cultura.com.

Strategy

Fourteen Ten launched the first branded UK twitter treasure hunt ‘The Havana Cultura Twitter Treasure Hunt’ campaign which drove traffic to the site by asking participants to explore a virtual map of Havana to find the answers to clues.

Results

  • Our twitter campaign drove an increase in traffic of 64.4%.
  • The supporting publicity campaign helped ‘Havana Cultura’ achieve a potential audience of 10.5 million at a cost of £0.00012 pence per view.
  • Our campaign attracted 700 Twitter followers during the two week campaign.
  • Further to these results our campaign was highlighted by Leeds Metropolitan University and The Independent newspaper as an innovative use of social media.

“This campaign from Fourteen Ten was brilliant, the most coverage we have ever had”
Daphnee Hor – Corporate Sponsorship Manager: Pernod Ricard UK

Havana Club