To drive traffic and build community interest to ‘FUJIFILM Be Part Of The Seen’ a campaign promoting the FinePix Z10fd. This was a music and fashion led campaign which featured a Facebook competition to win tickets to an exclusive music gig with Patrick Wolf on the 19th November 2007.


An extensive list of cultural websites were pitched with a social media release about the campaign alongside a content seeding campaign which distributed teaser video content for the secret gig.


  • We created 27 online music forum conversations featuring the campaign and video.
  • Along with 23 items of coverage across music, fashion and cultural online media.