A Hospitality Group specialising in Asian restaurants contacted Fourteen Ten to maintain exposure for their largest restaurant during a refurbishment.
The restaurant was ideally placed across several corner units in a shopping centre in South West London, they benefitted from a huge amount of visibility with high footfall in the well-lit space during the day.
To engage the customers Fourteen Ten commissioned three street artists to work on an interactive mural that encouraged passing pedestrians to STOP, ENGAGE and CONNECT via photo-points that correlated to the new menu sections.
STOP – Non-commercial visual art curated in graffiti-style mural
ENGAGE – Elements to interact
CONNECT – Photos uploaded and tagged could win a prize of one of 500 meals