Fourteen Ten worked with Ekachai Restaurants and artists from Outside Collective to create and promote an interactive wall.
The wall was placed in front of Ekachai’s Wandsworth restaurant during their refurbishment and we used the opportunity to maintain local interest and create anticipation for the new improved restaurant.
The Wall illustrates the three main areas from where Ekachai’s street food originates; Hong Kong, Thailand and Malaysia.
In each scene there is an interactive element that children, adults and families are able to get involved with and have fun becoming part of the country of their choice.
Thailand offers giant chopsticks to pick up some giant sui mai, Thailand illustrates a group scene of fisherman perfect for families and Malaysia is identified by a traditional becak bicycle you can “hop on and ride”.
Children, adults and families can pose, have fun and capture it with a photograph.The photos are submitted to Facebook, twitter and instagram tagging #Ekachai.