Objectives/Brief

Fourteen Ten assisted Chivas Regal’s current UK PR agency with their online promotion for the Chivas Regal ‘Real Friends Make Time’ campaign.

Strategy

Fourteen Ten worked on three aspects of the campaign:
Online Publicity for the Chivas Regal Real Friends Make Time film soundtrack.
Seeding for their ‘Here’s To Real Friends’ short films.
Blogger Outreach for a free guide Chivas created with artist Dale Edwin Murray called ‘The Gentleman’s Guide To Making A Toast’.

We researched and identified suitable opportunities for this content within ABC1 male lifestyle interest and created an online release and assets suitable for both media and blogs.

Results

  • Our online publicity and seeding activity resulted in 15 items published within our target media reaching an audience of 3.9 million
  • The Gentleman’s Guide To Making A Toast saw 10 items published and reached an audience of 375 thousand.
Meeting Toast