Objectives Brief

The Big Chill House in London’s Kings Cross wanted to create awareness for their new breakfast menu.

Campaign

Fourteen Ten created the #BREAKFASTMYWAY campaign which offered 25% off to visitors at launch and asked the public to “tell us how you like your breakfast?” via twitter. We then invited food writers and bloggers to review the breakfast menu.

Results

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  • We received reviews from 25 London based food writers including The Evening Standard, Delicious Magazine, Londonist, Hungry In London, and Visit England.
  • We also discovered and shared via Twitter how 472 Londoners liked their breakfast!
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    Breakfast Your Way