Portfolio

Objectives/Brief

Fourteen Ten assisted the pr agency for BEAR, the healthy snack brand on a campaign to launch their new mango flavour of fruit snack, the Yo Yo.

BEAR Yo Yo’s are fruit winders made from 100% fruit juices and popular items in school lunch boxes in the UK. Our brief was to engage with parenting bloggers often known as ‘mummy bloggers’ so that they could help us to communicate news about this new product.

Strategy/Campaign

Carefully selected blogs from the UK’s leading parenting blogs were approached to trial the product, they received a free school lunch box with the product and were invited to publish their feedback if they wished.

Results

We received 18 positive blog post reviews and 25 social media posts were published on the top 50* parenting blogs reaching a total audience of 3,665,100. *tots100.co.uk.