Fourteen Ten created a series of activities for American whisky brand Catoctin Creek to promote their award-winning Virginia Rye whisky during BBQ Season (May to June).
Firstly, we collaborated with Steve Rushton aka The Lazy Scientist, to create The Virginia Collection, a set of three whisky-infused hot sauces: Virginia Hayride (sweet and spicy with pineapple and Scotch Bonnet), Grandpa’s Tabacky (smokey and spicy with chipotle chilli), and Ranger’s Revenge (hot with red chilli).
Tom Hixson of Smithfield then collaborated with us on a broader project to create a Virginia-style BBQ kit that included selected meats, Catoctin Creek Rye Whisky, all three hot sauces, and a recipe booklet with instructions on how to recreate a Virginia-style BBQ. The kits were produced as a media asset and available for consumer purchase with nationwide delivery, facilitated by Tom Hixon who acted as our retail partner.
- Photography by alyssaleanne.com
- Graphic Design by hjnorbury.com
- Hot Sauces by lazyscientistsauces.co.uk
- BBQ Kit by tomhixson.co.uk
