Their Story
Singapulah & Arôme is a restaurant and bakery concept opening on Soho’s Frith Street November 6th 2019.
By day, the bakery (Arôme) will operate in an area with 12 covers and serve a collection of breads and savoury and sweet pastries rooted in master patissièr Alix Andre’s French training (Alain Ducasse, Ladurée) with East Asian flavours (experience from Yauatcha, Roka and marrying into a Singaporean family). Items include Gula Melaka Coconut Bun, Laksa Tomato Coriander Roll and a signature dish of Arôme Milk Bread Toast; a caramelised milk loaf similar to both French toast and candied bread. During the evening the space will be repurposed to create a 50-cover restaurant (Singapulah) with Singaporean Head Chef Lynette Zheng serving authentic hawker dishes.
“When I was a child, I grew up in a home that was situated next to a boulangerie, and the aroma of freshly baked produce wafted through the air every day. Arôme is the result of my efforts to recreate that childhood memory after spending years as a humble student of the art of baking” – Alix Andre
Our Work
Launch Publicity
Recommended Dish:
Arôme Milk Bread Toast; a caramelised milk loaf similar to both French toast and candied bread.
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Fourteen Ten is a creative UK PR agency specialising in global Food & Drink Brand PR and Alcohol Brand PR.