15Apr
Peerless Kentucky Announce UK Launch
By: Fourteen Ten On: April 15, 2021 In: Drinks Brand Publicity, Launches Comments: 0

We are delighted to announce that Kentucky Peerless Distilling Co will officially launch their products in the UK on April 26th 2021.

This move into the UK market by the fourth and fifth generation family-owned distillery follows being named Global Craft Producer of The Year and winning Best Kentucky Bourbon all within the last twelve months.

The Peerless family’s very first bourbon went into a barrel in 1889. They have since revived the craft in their own state-of-the-art distillery in Louisville, Kentucky’s Bourbon District where under one roof the select Kentucky Peerless grains are milled, cooked, fermented, double-distilled and barrelled as bourbon and rye.

The distillery will launch two expressions in the UK; Small Batch Rye and Single Barrel Rye. Small Batch offers their hallmarks of depth and balance with notes of toasted oak, citrus zest, rye pepper, and sweet botanicals. In contrast, Peerless Single Barrels intentionally deviate from the consistency of batched product, showcasing amazingly unique flavour profiles, each creating its own unique experience for consumers as they discover what adventure lies within each new selection.

Peerless Kentucky Single Barrel Rye Whiskey and Peerless Kentucky Small Batch Rye Whiskey will be available from Native Spirits, Master of Malt and The Whisky Exchange at a rrp of £80.

“N10 Bourbons are delighted to offer this exceptional example of Kentucky rye to the UK market. The success of Kentucky Peerless is the product of using innovative practices to deliver unparalleled quality and this stratospheric level of quality has seriously impressed us,” says Nathan Dawes, Owner, N10 Bourbons.

The beauty of the spirit does not only lie within. The design of the bottle is exceptionally stylish and precision and craftsmanship is mirrored in the shape inspired by the Peerless ‘doubler’, which is a pot still responsible for the final distillation. The bottle was designed in house by Peerless’s fifth generation, Carson Taylor, which was then entrusted to Verescence, the world’s leading glass manufacturer for the beauty industry, who produces the Peerless bottle in high end virgin glass, typically reserved for perfume and cosmetics.

The Peerless single barrel program has quickly climbed the ranks within the business and established itself as one of the highest quality experiences that one can uncork. So much so that their reputation caught the eye of Al Young of Four Roses who showed up at the visitor centre to inquire about their process. “It was already incredibly humbling to be in the presence of one of the greats, but the fact that he wanted to learn from me was simply surreal,” says Master Distiller Caleb Kilburn (finalist for America’s Best Distiller when aged 28).

“We are forever grateful for our friends in the UK who have genuinely embraced the resurrection of our pre-prohibition brand from the beginning. Their passion and unending interest in Peerless has made today’s announcement possible. It is our sincere honour and privilege to now share a dram of Peerless with our friends across the Atlantic” says Cordell Lawrence, Director of Global Marketing & Strategy for Peerless Distilling Company.

“At Peerless we utilise sweet mash and temperature regulated fermentation to maximize the purity of mash. This cleaner charge allows our stills to gather substantial amounts of flavour in areas of the wheel that are typically squandered due to a sub-par mash. The robust distillate coupled with a low barrel entry proof and a barrel strength product ensures a finished product that is packed with flavour. Strict standards and tedious grading ensure that only barrels that have reached peak quality are considered Peerless calibre, each step centred around delivering a spirit worthy of our name,” says Kilburn.

(ENDS)

Editors Notes

RRP:
Peerless Kentucky Small Batch Rye Whiskey, 70cl, 55% ABV = £80
Peerless Kentucky Single Barrel Rye Whiskey, 70cl. 55.25% ABV = £80

Location 
Kentucky Peerless Distilling Company 120 North 10th Street, Louisville, KY 40202

Website
www.kentuckypeerless.com 
instagram.com/kentuckypeerless
facebook.com/KentuckyPeerlessDistilling
twitter.com/kypeerless
YouTube Channel

Awards
2019
American Whiskey Magazine
Kentucky Peerless “Craft Producer of the Year” for the Americas
“Global Craft Producer of the Year”
2020
World Whiskies Awards
Small Batch Kentucky Straight Bourbon was named “Best Kentucky Bourbon”
Peerless Small Batch Kentucky Straight Rye awarded Category Gold for Rye 12 Years and Under.
Peerless Master Distiller Caleb Kilburn was a finalist for best distiller.
Peerless was among the 12 final nominees for best distillery tour, managed by Peyton Beall.

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