Paragon Brands To Triple Revenue
By: Fourteen Ten On: April 20, 2021 In: Drinks Brand Publicity, Industry Comments: 0

Paragon Brands have announced their partnership with Maison Villevert following a substantial investment making the French distillery the majority shareholder. The partnership has resulted in a projection to triple the current revenue and gross profit within the next five years.

The partnership will place the Manchester based premium spirits specialist in their strongest position yet; export director Guillaume Villerabel who oversees international developments at Maison Villevert estimates “a comfortable target of £15m revenue within the first 3 years” that will place Paragon as one of the leaders in independent distribution in the UK drinks industry.

Paragon Brands are known for their enviable range of unique spirits and expertise in forecasting trends boasting an incredible history in highly successful introduction to market and leading the way with ‘the next big thing’.

“We are committed to the sales and distribution growth of our portfolio and have a clear focus to build the Maison Villevert brands into leading premium spirits within the UK, while cementing Paragon Brands reputation as a go-to destination for innovative brands seeking focused distribution and brand building capabilities in the fast-paced UK premium drinks category” says Chris Jones, founder of Paragon Brands.

“The investment from Maison Villevert will enable Paragon to continue on its expansion trajectory, delivering value and sales growth for both the Maison Villevert portfolio and the wider Paragon range of premium drinks brands,” Jones adds.

The investment is the result of ideal timing for both parties and follows mutual recognition following three years of working together.

“Chris Jones has a proven track record in our industry following 25 years working with global premium brands such as Bacardi Brown-Forman and Catalyst Brands and now with Paragon Brands and I am very proud of the trust Chris has given me.” says Jean-Sébastien Robicquet, oenologist, master distiller and founder of Maison Villevert.  “We have joined forces to expand the business to the benefit of our own brands and partner brands as we did with Maison Villevert in France and Spain where our reputation in the trade is extremely high and we are confident that this alliance will make Paragon Brands a leading light in the UK Premium Drinks distribution sector. Alone we could move quicker but together we will go far”.

Maison Villevert is one of several innovative brand partners under Paragon Brands sitting alongside Roust, Pussers, Moritz, Dingle, Gancia and more.


Editors Notes

About Paragon Brands
Paragon Brands was formed in 2017 to provide International brand owner the opportunity to access the vibrant and fast-paced UK drinks market across all trade channels while providing focused marketing activity to deliver brand equity growth. With over 50years combined industry experience within the business Paragon Brands has been able to deliver continued growth each year since inception.

About Chris Jones
Chris Jones is a drinks industry veteran with over 25 years experience working with global premium brands such as Anheuser-Busch, Bacardi Brown-Forman and the creation of Catalyst Brands, the UK’s fastest growing premium drinks distributor 2012-2017. Among his previous successes is the launch of Aperol Spritz in the UK 2012 (UK’s fastest growing premium spirit brand 2012-2014) and the launch of Bottega Super-Premium Prosecco (UK’s No.1 selling Prosecco above £12).

About Maison Villevert
Maison Villevert has created 10 brands sold internationally since 2001 including G’Vine Floraison, Nouaison Gin, June Gin, Excellia Tequila, La Quintinye Vermouth Royal and La Guilde du Cognac. As they step beyond their 20-year anniversary the ethos of the Cognac based distillery is to keep intact their history of faith, passion and innovation and maintain the inquisitiveness and uninhibited spirit of a craft distillery in the competitive space of international markets.

Across all brands Maison Villevert have won 180 international awards and distinctions including 43 gold medals.

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