JP. Chenet will begin 2026 with the most significant transformation in its history: a complete redesign of its iconic brand shape
The new JP. Chenet bottle focuses on sustainability, practicality, and modern shelf appeal.
- 30% lighter – now just 410g, reducing glass usage.
- 30% lower CO2 impact per bottle, thanks to decreased materials and transport efficiencies.
- Shelf-and-fridge-friendly proportions for everyday convenience.
- A sleeker, more modern profile while maintaining the instantly recognisable curved identity.
- A distinctive slanted label shape, designed as a contemporary tribute to the signature “Joséphine” neck.
- Colour-coded caps and larger varietal highlights for easy consumer navigation.
The redesigned bottle will be exclusive to the UK, Canada, and Nordic markets, representing the first significant change to the JP. Chenet bottle since the brand was established in 1984.
Recognised as the world’s number one French wine brand, JP. Chenet remains family-owned and operates a state-of-the-art production facility with the capacity to produce more than 300,000 bottles daily.
