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From today until the end of September Hello Kitty will be taking over Bubblewrap Waffle in Chinatown offering customers limited edition merchandise and an exclusive Hello Kitty Bubblewrap waffle.

The Hello Kitty Bubblewrap is made with a Red Velvet waffle base filled with Rose and Strawberry Gelato and topped with Whipped Cream, Chocolate Sauce, Fresh Strawberries and a bespoke Hello Kitty Chocolate. This limited edition treat is wrapped in a specially designed wrapper and priced at £7.99.

Hello Kitty herself will be visiting the store on Friday 21st September from 11.30am to 4.30pm to greet customers, give away 50 free Hello Kitty Bubblewrap waffles and launch a social media photo competition to win a life-size Hello Kitty plush toy she is bringing all the way from Tokyo, Japan.

Editors Notes

Collaboration Dates:

Until Sunday 30th September
Meet Hello Kitty 
Friday 21st September at Bubblewrap Waffle from 11.30-4.30pm

Quote

“We are so excited to partner with Bubblewrap London on the limited-edition Hello Kitty x Bubblewrap Waffle. This food product is a first for Hello Kitty and it’s the perfect partnership – she is a London-born girl with Asian roots after all. People always go wild for anything Hello Kitty and edible – and we’re delighted to be giving this already delicious treat a Sanrio twist!” Sanrio

Competition Details:

Entries: via Instagram with the tag #BubblewrapXHelloKitty.
Prize: Lifesize Hello Kitty
Dates : Friday 21st to midnight Sunday 30th September

Product Pricing:

Hello Kitty X Bubblewrap Waffle
Price: £7.99
Hello Kitty X Bubblewrap Pin
Price: £3.50
Hello Kitty X Bubblewrap Tote Bag
Price: £7

Bubblewrap Waffle: The History

In March 2016 Bubblewrap Waffle launched and their product instantly became a viral success. Initial Facebook videos created by Time Out & Buzzfeed amount to 33m views, 211k shares and 188k likes alone with the former being the highest performing Time Out London Facebook video in history. This viral mania alongside their unique ingredients lead to queues that still line the streets of Chinatown and an explosion in the “Bubble Waffle” dessert trend where stores opened across the UK selling replicas of their product.

Address

24 Wardour St
London W1D 6QJ

Opening Hours

12.30pm – 10.30pm daily

Link & Socials

Facebook: facebook.com/bubblewraplondon
Twitter: twitter.com/bubblewrap_ldn
Instagram: instagram.com/bubblewraplondon
Web: http://bubblewraplondon.com
Instagram: instagram.com/hellokittyeu
Facebook: facebook.com/hellokittyeu
Web: sanrio.eu

About Bubblewrap Waffle:

Bubblewrap Waffle is the combination of the original Hong Kong Egg Waffle with European dessert influences. Customers can completely customise their Bubblewrap with the ingredients used that are of the highest quality, locally sourced where possible and chosen based on freshness, appearance and taste. Customers are offered guidance with suggestions of flavour combinations such as; Classic Waffle with Cream, Pecan and White Chocolate Sauce, Cocoa Waffle with Berries and Raspberry Sauce , Sea Salt and Dark Chocolate and Hong Kong favourite Matcha Waffle with Mochi and Red Bean.

About Hello Kitty:

About Hello Kitty: Hello Kitty was born in London in 1974. Over the years, she has become one of the most unique and fascinating characters ever created, a global icon with relevance to adults and children of all ages, ethnicities and economic backgrounds as well as an inspiration to artists and designers. Her motto is: ‘you can never have too many friends.’

About Sanrio:

‘Small gift, big smile’: it’s more than just a catch phrase. It’s the foundation of everything we do and we’re proud to say we’ve been creating smiles since 1974, when Hello Kitty first appeared on a tiny vinyl coin purse. At Sanrio, we believe that a gift is more than just a gift. It’s a lovely way of expressing our feelings and bringing people together.

Bubblewrap Waffles Viral Videos:

Time Out London Facebook:
Highest performing video ever made on Time Out London
Stats: 21m views / 136.1k shares / 140k likes
Link: facebook.com/TimeOutLondon/videos/10154370120182405/

Buzzfeed Facebook:
Stats: 12m views / 56.8k shares / 48k likes.
Link: facebook.com/BuzzFeedUK/videos/1705781696116646/

First report of queues:

Evening Standard: standard.co.uk/news/london/hordes-of-hungry-londoners-queue-for-tasty-bubblewrap-waffle-treats-in-soho