We have worked with Pernod Ricard for over two years now and it has been really rewarding to watch how brands develop and marketing messages change and adapt.
The Wall Project has been a year long project that has echoed the current brand messages for Havana Club; humanity, spontaneity and creativity. The project has run alongside a collaboration with Rich Mix and is an art competition allowing emerging talents to design and paint and interior wall that runs the entire length of the Rich Mix events space. There have been three periods in the year when artists have submitted their work and the winner is launched to coincide with the season launch of Rich Mix.
The twelve-month project culminates in the unveiling of the final winning submission from local artist Olivia Strange on September the 1st. Originally from Devon, Olivia is Shoreditch based, studied for her Art Foundation at Chelsea College of Art and later graduated from Falmouth College of Art. Olivia has never shown her work publicly.
She says; “Having previously worked on a lot of commissions, I am thrilled to be given the opportunity to exhibit publicly for the first time, particularly at the Rich Mix. For me, Art is about more than just producing work; it is a very cogent experience that not enough people are lucky enough to have the opportunity to engage with. I feel privileged to be able to have my first public show in an environment that engages the art world and the public alike so well.”
Fourteen Ten are very proud to be involved in giving someone an opportunity like this and we hope that from this another opportunity arises for Wall Project winner Olivia.
The evening at Rich Mix begins at 7pm where you can see Olivia’s wall in it’s 17ft long glory. Live music will be provided by Rumba Orisha (specially formed for the event) who will be entertaining with vibrant, dynamic Afrocuban traditional music by performing sacred and secular drumming. Havana Club are hosting a Mojito bar, there will be a talk about the venue and the Wall Project and it is free entry. Please do come down if you can make it.