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Fred Sirieix invites you to taste the smoothness of G’Vine, the premium French gin made with grapes.

“I am very proud to be the first ambassador for G’Vine, an exceptional French gin, and I look forward to it being welcomed into homes here in the UK, like I have been. We also share the same roots from the inspiring southwest region of France,” says Sirieix. “G’Vine is different to traditional gins because it is made with grapes not grain and this makes it very smooth, also like me. G’Vine is me in a bottle!”

Fred Sirieix Named UK Ambassador for G’Vine

G’Vine gin, the premium French gin made with grapes, has announced Fred Sirieix as their first ever UK ambassador.

The UK’s favourite Frenchman will star in an advertising campaign where he returns to his home region of southwest France to indulge in the home comforts that first ignited his passion for food and drink. While catching up with his friend and creator of G’Vine, Jean-Sébastien Robicquet, Fred falls in love with the history, taste and ethos of this unique French gin made with grapes.

The partnership forms part of the wider ‘Gin Your Way’ UK marketing campaign launching in October to inspire consumers to explore new ways to enjoy gin. Fred will use his expertise to create inspiring drinking experiences with G’Vine complemented by a series of ‘Gin Your Way’ consumer events taking place in December.

“I am very proud to be the first ambassador for G’Vine, an exceptional French gin, and I look forward to it being welcomed into homes here in the UK, like I have been. We also share the same roots from the inspiring southwest region of France,” says Sirieix. “G’Vine is different to traditional gins because it is made with grapes not grain and this makes it very smooth, also like me. G’Vine is me in a bottle!”

G’Vine was created by oenologist, founder, president and master distiller of Maison Villevert, Jean-Sébastien Robicquet, and became the third leading premium gin in the world just ten years after launching in 2006 (source: IWSR). G’Vine has also received 43 international awards since its creation including 12 gold and double gold medals. The use of grapes has secured its position a trailblazer in the premium gin boom in the 21st century.

Robicquet said: “Fred embodies G’Vine perfectly as a symbol of French charm and elegance. His passion, knowledge and proven expertise make him extremely relevant when talking about wine, spirits and gastronomy. Fred has that French flair and je ne sais quoi that fits the DNA and raison d’être of G’Vine. Furthermore our friendship and shared origin of France make him a natural addition to the Maison Villevert family.”

The outstanding qualities of this gin come from using grapes and vine flowers in its creation, which is unique for a gin. The grapes lend round, smooth qualities, while the vine flowers are delicate and fresh, a bouquet of botanicals complements their flavours. This all makes for a superbly fresh, floral and elegant gin.

G’Vine is offered at 40% ABV and priced at £35 per 70cl bottle, available online at Drink Supermarket and The Bottle Club and distributed in the UK by Paragon Brands.

The award-winning French gin has already launched in more than 60 countries including the UK, Spain, Italy, Germany, Greece, Portugal as well as USA, China, Japan and Australia selling over 500 0000 units per year.

ENDS

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About Fred Sirieix

Fred Sirieix is widely recognised by British viewers for hosting Channel 4’s BAFTA award winning reality television series ‘First Dates’ and ‘First Dates Hotel’. He also stars alongside Gordon Ramsay and Gino D’Acampo in the ITV’s series ‘Gordon, Gino and Fred’s Road Trip’. Sirieix is also known as the founder of the ‘National Waiters Day’ and the ‘Art of Service’ training tool. In addition he founded the ‘Galvin’s Cup’ and ‘Galvin’s Chance’ charities. Fred also launched ‘The Right Course’, a prisoners service industry education programme.

About Maison Villevert

Maison Villevert has created 10 brands sold internationally since 2001 including G’Vine, Nouaison Gin, Nouaison Gin Reserve, June Gin, Excellia Tequila, La Quintinye Vermouth Royal, La Guilde du Cognac, and recently acquired two iconic brands: Celtic Whisky Distillerie (in 2020) and Grosperrin Cognac (in 2021).

As well as being renowned for their expertise, each has their own distinctive personality and style. As they step beyond their 20-year anniversary the ethos of the Cognac based distillery is to keep intact their history of faith, passion and innovation and maintain the inquisitiveness and uninhibited spirit of a craft distillery in the competitive space of international markets. Across all brands Maison Villevert have won more than 330 international awards and distinctions including 115 gold medals.