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Doughnut Time Announces Opening Of Doughnut Time World,

The Immersive Lifestyle Pop-Up Store In Holborn

The infamously decadent and over-the-top dessert brand Doughnut Time has announced the opening date of their flagship concept store, Doughnut Time World on Thursday 26th September. To celebrate, the iconic sweet-treat shop will be giving away free doughnuts as well as giving attendees the chance to really make their Instagram feed pop…

The first of its kind in London, Doughnut Time World will be the ultimate adult-playground. Hosting an immersive, experiential space filled with doughnut-inspired installations, locals and travellers alike are encouraged to explore the Instagrammable-haven of Holborn.
Doughnut Time World will be free to the public, allowing Londoners to step out of their day-to-day lives and into the doughnut emporium of their dreams.

Guests can relive their childhood fantasies by roaming freely around the candy-coloured space. Whether it be by springing straight from the diving board into a giant ball pit, revelling under the floor-to-ceiling neon, rainbow light installations, playing vintage arcade games or kicking-back on yellow sun-loungers and climbing aboard the giant doughnut rope swing.

Doughnut Time’s star-studded doughnut range will also be available including all time favourites such as the David Hassel-Biscoff, the impressively versatile vegan range and the mega doughnut, Donutella Versace. Alongside the iconic sweet-treats, Doughnut Time World will also be rolling out a series of interactive masterclasses; welcoming aspiring bakers and novices alike to explore the site and create their very own bespoke indulgent treat led by the Doughnut Academy.

The official Grand Opening Party will take place from 12-2pm on Thursday the 26th September. As well as a playground full of sugary installations, Doughnut Time will also be gifting all in attendance a free doughnut to celebrate the occasion!

Doughnut Time’s founder says: “We are really excited to be launching Doughnut Time World. We wanted to create a free space where our customers can step out of their day-to-day lives and enter a world that evokes nostalgic and care-free memories. We encourage our guests to leave their worries at the door and embrace their inner-child through our one-of-a-kind Doughnut Emporium.”

Editors Notes

Address:

306 High Holborn, London WC1V 7JY Launch Date: Wednesday 2nd October

Links:

Website: doughnuttime.co.uk
Instagram: @doughnuttime_uk
Twitter: @doughnuttime_uk

About Doughnut Time

The biggest, the brightest, the boldest! We’re Doughnut Time and we’ve got the best Doughnuts in town. Our unique, hand-crafted doughnuts are made daily in small batches, in our bespoke bakery in Reading. We’ve got dedicated doughnut designers who work around the clock to ensure we deliver the dreamiest, freshest doughnuts to our stores, seven days a week. We make doughnuts, we make them fresh, we make them tasty and we make them loud and proud. They’re wild, they’re wacky, they look great on the ‘gram- and they also happen to be the scrummiest doughnuts to hit the UK yet.