10Feb
Bubblewrap for Valentines Day
By: Fourteen Ten On: February 10, 2018 In: Campaigns, Restaurant Publicity Comments: 0

This Valentine’s Day Bubblewrap Waffle on Wardour Street are inviting customers to create their own romantic treat with a selection of limited edition gelato and toppings available now until February 15th.

Valentine’s toppings are limited to 50 portions each day and include Coconut Cream Gelato, Red Velvet Cake Gelato, Pistachios, Air-Dried Rose Petals, White Chocolate Sauce and Handmade Chocolate Hearts (milk chocolate or white chocolate both filled with raspberry fondant).

Bubblewrap for Valentine’s Day Pricing
Waffle Base (£3.99) + Toppings:
Coconut Cream Gelato (£2)
Red Velvet Cake Gelato (£2)
Pistachios (50p)
Rose Petals  (50p)
White Chocolate Sauce (50p)
Handmade Chocolate Hearts (milk chocolate or white chocolate filled with raspberry fondant) (50p each)

Bubblewrap Waffle: The History 
This March Bubblewrap Waffle will be celebrating its first birthday after a phenomenal year in which their product became a viral success.  Initial Facebook videos created by Time Out & Buzzfeed amount to 33m views, 211k shares and 188k likes alone with the former being the highest performing Time Out London Facebook video in history.  This viral mania alongside their unique ingredients lead to queues that still line the streets of Chinatown and an explosion in the “Bubble Waffle” dessert trend where stores opened across the UK selling replicas of their product. By their first birthday it is estimated that 175,000 Bubblewraps will have been sold.

Address
24 Wardour St
London W1D 6QJ

Website
bubblewraplondon.com

Socials 
Facebook: facebook.com/bubblewraplondon
Twitter: twitter.com/bubblewrap_ldn
Instagram: instagram.com/bubblewraplondon

Opening Hours
12.30pm – 10.30pm daily

Bubblewrap Waffles Viral Videos:
Time Out London Facebook:
Highest performing video ever made on Time Out London
Stats: 21m views / 136.1k shares / 140k likes
Link: https://www.facebook.com/TimeOutLondon/videos/10154370120182405/

Buzzfeed Facebook:
Stats: 12m views / 56.8k shares / 48k likes.
https://www.facebook.com/BuzzFeedUK/videos/1705781696116646/

First report of queues:
http://www.standard.co.uk/news/london/hordes-of-hungry-londoners-queue-for-tasty-bubblewrap-waffle-treats-in-soho-a3485936.html

About Bubblewrap Waffle:
Bubblewrap Waffle consists of an amalgamation of the original Hong Kong Egg Waffle with European dessert influences. Customers can completely customise their Bubblewrap with the ingredients used that are of the highest quality, locally sourced where possible and chosen based on freshness, appearance and taste.  Customers are offered guidance with suggestions of flavour combinations such as;  Classic Waffle with Cream, Pistachio and White Chocolate, Cocoa Waffle with Berries, Sea Salt and Dark Chocolate and Hong Kong favourite Matcha Waffle with Mochi and Red Bean.

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