Booths Strikes Exclusive Deal to Launch New June Royal Pear & Cardamom Gin
Independent spirit producer Maison Villevert have secured an exclusive in-store retail agreement with Booths supermarket to launch their latest spirit; the second addition to their June by G’Vine collection of elegant fruit gins, June Royal Pear & Cardamom.
June by G’Vine is part of the G’Vine family of drinks; a selection of ultra-premium gins made with grape rather than the traditional grain such as wheat and barley resulting in a more fresh, smooth and rounded taste.
“We are delighted to offer our customers this unique gin that captures the taste of summer, independently and expertly produced in France. The striking bottle will sit perfectly alongside the June Wild Peach and Summer Fruits that we launched last year and continues our reputation of sourcing an exciting and varied choice to our Booths customers,” says Pete Newton, Spirits Buyer, Booths.
June Royal Pear & Cardamom will launch this summer priced at £25 for 50 cl size carried exclusively at all 27 Booths stores across Lancashire, Yorkshire, Cumbria, Cheshire and Greater Manchester. Vibrant notes of fresh pear are enhanced by a base note of cardamom in this unique spirit that gives way to the smooth spice bouquet of G’Vine Floraison comprising juniper, ginger, cubeb berry, green cardamom, coriander, quassia amara, liquorice, lime and nutmeg all elevated by the addition of the floral vine flower.
With notes of fruit with a subtle spice over a sweet background June is ideal to drink on it’s own over ice, as well as in short or long drinks, or in a cocktail with the recommended serve a June Royal Pear and Cardamom Mule.
“Booths are the ideal partner to carry our 50cl bottle of the new expression from the G’Vine family of gin. The size offers their customers a high-quality spirit at an excellent price point for a drink ideal for summer to consume at home but also as an idea gift to summer parties, picnics and BBQs” says Chris Jones, Managing Director or Paragon the UK distributor for Maison Villevert.
June by G’Vine is a collection of elegant fruit gins made by infusing their G’Vine Floraison gin with natural aromas of fresh fruits and complementing aromatics. The range launched in 2019 with Wild Peach and Summer Fruits.
RRP £25 – 50cl
27 Stores across Lancashire, Yorkshire, Cumbria, Cheshire and Greater Manchester.
Booths is a family owned and operated independent supermarket with stores across Lancashire, Yorkshire, Cumbria, Cheshire and Greater Manchester. Booths is committed to sourcing products locally and seasonally from the counties it serves, a fresh approach to retailing that has earned the company its deserved position as the UK’s leading regional supermarket. Booths works hard to engage with the wider community and develop partnerships with local suppliers, producers, schools and like-minded organisations.
The Perfect Serve
June Pear Mule
50 ml June gin Pear & Cardamom
100 ml Premium ginger beer or ginger ale
2 dashes orange bitters
Fill a large glass with ice. Stir the ice cubes with a spoon. Pour 50 ml of June gin. Add premium ginger beer or ginger ale and decorate with a fresh pear slice or lime wedges.
60 ml June gin Pear & Cardamom
10 ml lime juice
30 ml Dry white wine
40 ml Premium soda water
In a tumbler glass filled with ice, pour the ingredients and top with 40 ml of soda water. Stir gently with a bar spoon. Garnish with a lime slices.
About Maison Villevert
Maison Villevert has created 10 brands sold internationally since 2001 including G’Vine Floraison, Nouaison Gin, June Gin, Excellia Tequila, La Quintinye Vermouth Royal and La Guilde du Cognac. As they step beyond their 20-year anniversary the ethos of the Cognac based distillery is to keep intact their history of faith, passion and innovation and maintain the inquisitiveness and uninhibited spirit of a craft distillery in the competitive space of international markets. Across all brands Maison Villevert have won 180 international awards and distinctions including 43 gold medals.
Villevert is the ancestral family property, now the company’s headquarters. In 1528 it belonged to Jehan Robicquet, who was a courtier and confidant of François I, King of France, and his official supplier of hides, furs and feathers. “This residence surrounded by 80+ acres of vineyards, which today is both a place of work and for receiving visitors, was the obvious place for us to base Maison Villevert – paying tribute, and returning to our roots”
Jean-Sébastien Robicquet, Oenologist, master distiller and founder of Maison Villevert.
About June by Floraison
June is a collection of elegant fruit gins made by infusing G’Vine Floraison (the premium gin made from grapes) with natural aromas of fresh fruits and complementing aromatics. The first expression in the collection is the Wild Peach and Summer Fruits gin liqueur, launched in 2019. In 2021 Royal Pear and Cardamom gin was launched. Both expressions are delicate and fruity with notes of fruit with a subtle spice over a sweet background making them ideal to drink on their own over ice, with tonic, in a spritz or in a cocktail.
June is made by Maison Villevert in France and is part of the G’Vine family of drinks; a selection of ultra-premium gins made with grape not the traditional grain such as wheat and barley, results in a more fresh, smooth and rounded taste. An additional benefit to not using grain results in producing a completely gluten free gin.
June is the perfect summer drink to share with friends, offer as a house gift, enjoy at lunch, at picnics or any occasion that captures the feeling of being #ForeverInSummer.
About Paragon Brands
Paragon Brands was formed in 2017 to provide International brand owner the opportunity to access the vibrant and fast-paced UK drinks market across all trade channels while providing focused marketing activity to deliver brand equity growth. With over 50years combined industry experience within the business Paragon Brands has been able to deliver continued growth each year since inception. paragonbrands.co.uk
About Chris Jones
Chris Jones is a drinks industry veteran with over 25 years experience working with global premium brands such as Anheuser-Busch, Bacardi Brown-Forman and the creation of Catalyst Brands, the UK’s fastest growing premium drinks distributor 2012-2017. Among his previous successes is the launch of Aperol Spritz in the UK 2012 (UK’s fastest growing premium spirit brand 2012-2014) and the launch of Bottega Super-Premium Prosecco (UK’s No.1 selling Prosecco above £12).