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Havana Club Wall Project Winner Announced

Wall Project Olivia Strange

We have worked with Pernod Ricard for over two years now and it has been really rewarding to watch how brands develop and marketing messages change and adapt.

The Wall Project has been a year long project that has echoed the current brand messages for Havana Club; humanity, spontaneity and creativity. The project has run alongside a collaboration with Rich Mix and is an art competition allowing emerging talents to design and paint and interior wall that runs the entire length of the Rich Mix events space. There have been three periods in the year when artists have submitted their work and the winner is launched to coincide with the season launch of Rich Mix.

The twelve-month project culminates in the unveiling of the final winning submission from local artist Olivia Strange on September the 1st. Originally from Devon, Olivia is Shoreditch based, studied for her Art Foundation at Chelsea College of Art and later graduated from Falmouth College of Art. Olivia has never shown her work publicly.

She says; “Having previously worked on a lot of commissions, I am thrilled to be given the opportunity to exhibit publicly for the first time, particularly at the Rich Mix. For me, Art is about more than just producing work; it is a very cogent experience that not enough people are lucky enough to have the opportunity to engage with. I feel privileged to be able to have my first public show in an environment that engages the art world and the public alike so well.”

Fourteen Ten are very proud to be involved in giving someone an opportunity like this and we hope that from this another opportunity arises for Wall Project winner Olivia.

The evening at Rich Mix begins at 7pm where you can see Olivia’s wall in it’s 17ft long glory. Live music will be provided by Rumba Orisha (specially formed for the event) who will be entertaining with vibrant, dynamic Afrocuban traditional music by performing sacred and secular drumming. Havana Club are hosting a Mojito bar, there will be a talk about the venue and the Wall Project and it is free entry. Please do come down if you can make it.

The Havana Club Wall Project – Final Season

LX One Wall Project Image

Havana Club, the authentic Cuban Rum and cross arts centre Rich Mix have collaborated to present the Havana Club Wall Project.

The Project is an art competition that will allow emerging talents to gain exposure in one of East London’s cultural hotspots. The twelve-month project includes three commissions launched by three live events, hosted in conjunction with the start of Rich Mix’s new seasons.

The Havana Club Wall Project is a celebration of the unique spirit of the Cuban city of Havana. It will embody the unique and inspiring attitude that reflects the true values of the Cuban capital – humanity, spontaneity and creativity – all of which are synonymous with authentic Cuban rum.

The Summer Season application received many exciting interpretations on the true values of Havana and the final winner was LXOne.

“”I’ve used shapes and symbols that refers to my work and interpreted the brief using colour and movement. Orange is for the sun, red is for the passion and yellow is for the happiness – all characteristics I see in Cuban humanity. The geometrical patterns convey both accurateness but also spontaneity with my use of the arrow. The value of creativity can be seen in the finished product from submission to completing my work and the whole creative process been something I have hugely enjoyed having the opportunity to do” – LXOne

Entries for the final wall are submitted by e-mail to visualarts@richmix.org.uk, a selection will be posted on the Havana Club UK Facebook fanpage and Rich Mix Facebook fanpage to invite public feedback.

Summer Season Winner : LXOne

LX One Completed Wall

See the finished Wall at Rich Mix from now until August.

Enter for the final Wall Project to showcase your art between August – October.