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White Label music seeding campaign with Red Stag hits the Q Awards

Red Stag Bar Shot

This October, Red Stag by Jim Beam will see the culmination of their ‘Fresh Tracks’ campaign, spearheaded by creative brand solutions agency, White Label, as they present Best Album at the Q Awards through the activation of a strong partnership with Bauer media managed through Newcast (Zenith Optimedia) and Maxxium UK.

With Paul Weller, The Black Keys, Bobby Womack, Richard Hawley and The Maccabees shortlisted for the award, Red Stag cements its title as the ’Music infused Bourbon’, with White Label continuing to champion the brand’s alliance with the best in ‘fresh’ music talent.

Alongside award-winning independent staffing and activation specialists, Hel’s Angels, White Label will not only run a bespoke bar specifically designed by the agency for the Q Awards, but will also support the brand’s status as the exclusive spirit of the VIP bars at the Q Awards pre-gigs with a targeted sampling campaign. These gigs will feature Ellie Goulding at the Jazz Café, plus Professor Green and The Cribs at HMV Forum.

Further details available via their online social media release here.

Win a holiday to Ibiza with Red Stag

Ibiza Sunset

Red Stag is a cherry infused Bourbon from Jim Beam and we have been working with them to launch in the UK. The drink is made through a slow infusion process starting with fine four-year-old Jim Beam bourbon which is complemented with hints of natural black cherry flavour and has a huge fan base in the US. Fourteen Ten are working online to help increase the reach to UK fans and the drink has been taking a tour of amazing parties around the UK. Red Stag has been partying in London to Leeds to Nottingham to Bournemouth and amongst others is soon to reach Edinburgh and Birmingham.

As there is no better way than to end your summer on a high than with a weekend in Ibiza Red Stag are giving away an Ibiza weekend full of parties from 23rd-25th September through the facebook page. Entrants ‘like’ the Red Stag UK page, enter their details and a winner is picked at random.

Red Stag Ibiza Competition

Enter the competitionto win a holiday to Ibiza with Red Stag and try Red Stag which is available at Tescos, Asda and Morrisons.