By Fourteen Ten
This October, Red Stag by Jim Beam will see the culmination of their ‘Fresh Tracks’ campaign, spearheaded by creative brand solutions agency, White Label, as they present Best Album at the Q Awards through the activation of a strong partnership with Bauer media managed through Newcast (Zenith Optimedia) and Maxxium UK.
With Paul Weller, The Black Keys, Bobby Womack, Richard Hawley and The Maccabees shortlisted for the award, Red Stag cements its title as the ’Music infused Bourbon’, with White Label continuing to champion the brand’s alliance with the best in ‘fresh’ music talent.
Alongside award-winning independent staffing and activation specialists, Hel’s Angels, White Label will not only run a bespoke bar specifically designed by the agency for the Q Awards, but will also support the brand’s status as the exclusive spirit of the VIP bars at the Q Awards pre-gigs with a targeted sampling campaign. These gigs will feature Ellie Goulding at the Jazz Café, plus Professor Green and The Cribs at HMV Forum.
Further details available via their online social media release here.