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We Have Won The American Express Most Innovative Promotion Award!

London Restaurant Festival Most Innovative Promotion 2012

Delfina London’s Restaurant Manager Shaun and General Manager Alli.


Fourteen Ten are thrilled to announce that we have won The American Express Award for Most Innovative Promotion for our work with Delfina restaurant.

The award was announced and presented at the 2012 London Restaurant Festival annual awards ceremony held at Vinopolis.

The awards evening marked the end of the festival fortnight that puts a global spotlight on the London restaurant scene. Over 800 restaurants served a ‘Festival Menu’ to 50,000 people and unique events included localised tours of foodie pockets such as Graze that took place on Delfina’s home of Bermondsey Street.

As specialists in Social Media and online development for the the hospitality industry, taking first place out of 800 competitors is a huge achievement. We successfully worked with a clear strategy and consistently in the weeks before, during and post the festival to promote and amplify Delfina’s involvement throughout the two weeks of core activity.

The award is as equally rewarding for Delfina whose presence on Bermondsey Street, amongst it’s high profile neighbours, has been raised and the restaurant now sits amongst a list of the most celebrated restaurants in the Capital today such as Dabbous, Sushi Tetsu and Pitt Cue Co as well as global culinary celebrity Jamie Oliver.

On the evening Fay Maschler told us: “London is continuing to rival Paris, New York and Sydney in terms of innovative ground-breaking food and this year’s London Restaurant Festival has really brought this to life. As we can see at tonight’s awards this city is buzzing with world leading chefs and stunning cuisine – with so much to offer we are already looking forward to LRF 2013.”

We too are looking forward to next year’s event and it is always an honour for Fourteen Ten to contribute to such a thriving restaurant scene in London today.

Thank you for an amazing evening Fay and a thoroughly exciting and challenging fortnight.

The full list of winners are:

One Person’s Passion – Tom Adams of Pitt Cue Co
Warmth and Welcome – Hawksmoor
Understanding of Ceremony – Sushi Tetsu
Discovery – The Gate Islington
Fun – Copita
High Street Hero – Jamie Oliver
Eros Spirit of London – Sam & Sam Clark (Moro, Morito)
Restaurant of The Year – Dabbous
American Express Most Innovative Promotion Award – Delfina London
Best £10 Menu – Cinnamon Soho
Best £15 Menu – OXO Tower
Best £20 Menu – The Rib Room and Restaurant
Best £25 – Cocochan

Visit Delfina London: Facebook, Twitter, Pinterest

Bermondsey Bees @ Delfina

Bermondsey Bees Apiary

Fourteen Ten are working with Bermondsey based restaurant Delfina.

Delfina launched a honey based menu on the 11th October using Bermondsey Bees honey from an apiary in Bermondsey just 150 meters away from the restaurant; an exciting ingredient for head chef Stuart Dring who devises Delfina menus around carefully sourced seasonal and local produce.

The honey is cultivated by local beekeeper Dale Gibson who is exclusively providing Delfina with his spring harvest that produced a delicate and light elderflower scented nectar.

The local honey menu will be complimented by a photography exhibition of the bees including apiary, beekeeper and extraction process for customers to understand more about the process of urban beekeeping from bee to belly.

Diners can purchase raffle tickets with proceeds going to The Keeper’s Lodge project in Kennington: a community beekeeping and environmental project. Prizes include an overnight stay in a superior room for two at Bermondsey Square Hotel and a Honeybee Necklace donated by jewellery designer Alex Monroe whose new Bermondsey store is opening before Christmas. Alex Monroe attended the launch event to present his necklace with a short introduction on how and why he uses the honeybee design.

The Honey Menu
Available from the 11th Oct to the 11th Nov 2011

Bermondsey Honey, Fig and Shallot Tart
served with Hacienda Araucano Sauvignon Blanc, Chile, 2010

Braised Shoulder of Norfolk Pork with
Bermondsey Honey & Bramley Apple Gratin and Cider Jus
served with Les Salices Pinot noir Francois Lurton, France, 2010

Williams Pear and Vanilla Cheesecake with Bermondsey Honey Sorbet
served with Royal Tokaji Late Harvest, Hungary, 2009

Address:
Delfina, 50 Bermondsey Street, SE1 3UD, 0207 564 2400
Tube: London Bridge
@DelfinaLondon    Delfina on facebook

Quotes:
Dale Gibson, Beekeeper and producer of Bermondsey Honey
“Delfina is the bedrock of Bermondsey Street’s burgeoning restaurant scene – but its innovation in using locally-sourced honey as an inspiration in its menus keeps it ahead of the pack. Here in SE1 we can genuinely use “food yards” to talk about the provenance of our ingredients, not “food miles”.”

Allison Girling, General Manager, Delfina
“Here at Delfina we think it is fabulous that someone is taking the initiative to keep bees in an urban area and to have the hives based on our very own street is even better! Dale does a wonderful job and runs his hives very responsibly. This years Spring honey is amazing with such a light floral flavour and we can’t wait for the next batch of delicious honey which we look forward to receiving from Dale’s hives in the Autumn.”

Stuart Dring, Head Chef, Delfina
“Cooking with this delicious honey is very inspiring and given the light lime and flower taste of the Spring batch we have to be careful not to overpower the flavour with other ingredients and just let the honey shine through! I hope diners feel we have achieved that with our unique Bermondsey honey menu. Enjoy!“