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NetworkTen Interview: Aurora Stories

Victoria Metaxas Header Image

1. Hello, who are you?
Hi, my name is Victoria Metaxas and I am a photographer and lifestyle/travel blogger here in London. I’m half English, half Greek and grew up in Dubai. I came to London for university, where I studied Economics. After initially pursuing a career in digital media, I spent six months in Milan last year to complete a diploma in Fashion Photography. I’m now back in London permanently, but who knows where the future will take me!

2. Tell us a little about your blog
My blog is a lifestyle site where I document my experiences in London and abroad through my photography. I use my photo skills to capture the atmosphere of a place, restaurant, event and so on, and write about what I experienced. Initially, I started my blog back in 2013 as a place where I could share the day to day pictures I took. Over time updating my blog developed into a real passion, and ultimately my full-time focus. From posting once or twice a month, I’m now posting up to 3-4 times a week, as well as working as a photographer for a number of bloggers and brands.

3. How long have you been writing your blog?
I’ve had my blog for two years, but this summer I decided to make it my full-time focus and give it a new name, rebranding it to “Aurora Stories”. The name Aurora derives from the goddess of light, so my blog is place where I can share the stories I create and capture of the light and beauty in the world that surrounds us.

4. What has been your most successful post and why?
One of my most popular posts was my travel guide to Mykonos. Travel blogging is one of my favourite things to do as I love seeking out unknown spots and sharing it with others. I guess people love mini guides to places they might visit, and can jot down a few of my tips for while they’re there – I know I do it myself for the travel blogs I follow!

5. Which social network is the most successful in driving traffic to your blog?
Instagram for sure. It’s a fantastic platform for visual influencers and creatives, giving people the opportunity to have a small sneak-peak into your blog and life. It helps me a lot in sharing small snippets from my upcoming blogposts, enticing people to go and read the full post.

6. What makes a good PR approach?
Staying true to the brand that you represent. It’s great when you get a clear understanding of the roots and ethos of a brand through the creative projects it is part of. For example, brand events that take you on real experience are brilliant ways to allow people to create an accurate perception of the product/service and see how it fits into the context of their personal lifestyle.

7. What makes a bad PR approach?
I would say a bad PR approach would be being reactive rather than proactive and following the trends. It’s important to think outside the box and look into how you can get a brand into people’s minds without stating the obvious. For instance, celebrity endorsements can sometimes be so forced that the brand loses its credibility – I much prefer to see products being associated with real, everyday people who I can relate to.

8. Do you have any exciting plans for your blog?
I’m hoping to take my blog forward with more projects with lifestyle brands, restaurants and hotels next year, both here in London and around the world. You never know what is around the corner, so I love being kept on my toes and always ready for new experiences! I’m also looking forward to some exciting fashion projects coming up in 2016 with the fashion bloggers I work with.

9. What is the first site you check when you go online?
I would say Bloglovin’ – it is like my personally curated magazine. I love seeing what people have been up to, the latest shoots and amazing collaborations and projects. Everyday there is something new to discover and read about, so you never get bored.

10. What were you doing at 14.10 today?
14:10 today I was Guildford shooting a blogger project for the new Mazda roadster, with menswear fashion blogger, Martell Campbell. We had a blast shooting with a car, which I’d never done before! Martell and I shoot often, so it was so nice to have a change of scenery and add a little something different to our usual photo session.

Thank you, Victoria!

NetworkTen: Crummbs

Crummbs Header Image

Our NetworkTen Q&A sessions help us to develop relationships with and listen to our media.

Here is what Crummbs have to say about their blog, exciting plans for the future, what makes a good (or bad!) PR approach and what they were doing at 14.10 today.

1. Hello, who are you?
Hi Guys! It’s Stacey from Crummbs here!

2. Tell us a little about your blog
Crummbs came about 3 years ago, just when supper clubs & pop-ups were really starting to gain momentum. Remember when Flat Iron was above a pub in Shoreditch? Or Forza Win were unknown in Cambridge Heath? My friend Chris & I were always running about town, trying out the latest places and were often asked by our friends for recommendations. And that’s how Crummbs was born! Now we aim to let you in on the very best that London has to offer. And it offers SO much! We are totally in love with this city and hopefully that shows through the site. We now have a lovely bunch of writers to help us out and make sure we’re covering everything!

3. How long have you been writing your blog?
3 years now – and the time has totally flown! We started out doing really short tweet length reviews – things have really moved on since then! I cringe a little at some of our very first blog posts. It’s really satisfying to see how it’s grown.

4. What has been your most successful post and why?
Ooo, that’s tricky! Competitions or soft launch offers are always super popular. We’ve got an amazing prize on the site now actually – you can win a private chef to come to your home and cook a meal for 4 people!

5. Which social network is the most successful in driving traffic to your blog?
My favourite is Instagram – I find it such a happy place for foodie news. It’s obviously so visual & easy to engage, everyone has time for a double tap! It’s the one that’s grown the quickest for us as well.

6. What makes a good PR approach?
Over the years I’ve built some amazing relationships with PRs – it’s the ones that take the time to understand your site and send you relevant content. It’s always nice to meet up so you can put a name to a face too!
Some of them are genuinely so nice, I’d happily go for a bottle of wine with them, regardless of if we were talking shop! They look after us and that makes we want to look after them.

7. What makes a bad PR approach?
Obviously we get inundated with emails, as you can imagine! So it can be a little annoying if I’m sent a press release about a gnome (I’m not kidding, I’ve actually had this, more than once. Haha)

8. Do you have any exciting plans for your blog?
We’ve just launched an exciting new section called “Around the World”. This is where we share all of our top tips to Sleep, Eat, Drink & Do, outside of London. So far we’ve got NYC & Amsterdam up, but will shortly be adding Paris, Barcelona & Goa!

9. What is the first site you check when you go online?
Instagram – I think I’m actually a bit addicted. And then straight onto emails. Literally – while I’m still in bed, before my eyes are fully opened.

10. What were you doing at 14.10 today?
I was eating the most delicious hazelnut cake from Balthazar! It’s just round the corner from the office – dangerous!

Thank you Stacey from Crummbs, we hope we get to go for that bottle of wine!

Put Me On It – Live 15/09

Put Me On It Flyer

Amelia Ideh’s excellent music blog Put Me On It is launching a new monthly live night (Put Me On It Live) starting on Thursday 15th Sept at The CAMP in Old Street.

The night is a combo of music, art, a pop up shop and cake.

Live band performing his new album from Dego
One woman band Tanya Auclair supporting
Resident DJ Eric Lau.
Mrs Mck and her Pudding Club from Relay Boutique are providing cake.
Sri McKinnon is launching her new art show ‘Mindscapes’ upstairs
United 80 selling vinyl and other treats in their pop up shop.

Find more info on Facebook and buy tickets here

Details:
9pm-1am
70-74 City Road, EC1Y 2BJ
Old St Tube
£5 advance/ before 10pm, £7 after