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Foursquare is a location-based social networking website, software for mobile devices. Users “check-in” at venues using the Foursquare mobile app.

Objectives/Brief

Courvoisier asked Fourteen Ten to suggest a way in which they can use foursquare to engage with their customers.

Strategy

Fourteen Ten created the ‘Foursquare London Tour’ which incorporated Courvoisier’s ‘Summer of Punch’ campaign which championed punch as a summer drink in bars across London.

The Courvoisier Summer Of Punch Tour offered several prizes to those who got involved in the Summer Of Punch by checking-in to bars hosting the campaign and posting messages and pictures of themselves with a punch bowl of their choice.

Results

  • The Foursquare Tour received generated a huge volume of interest from cultural and drinks bloggers and was largely communicated through Twitter reaching an audience of 609,790 people.

Fourteen Ten were extremely responsive to our request and developed a strategy that enabled us to be the very first alcohol brand in the UK to engage with foursquare, a huge achievement”Duane Holland – Courvoisier Brand Manager