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Portfolio

Objectives/Brief

The Cavendish Hotel London is a four star hotel in St James’ London. For five years until the hotel was sold to new owners Fourteen Ten managed their social media activity through Facebook, Twitter, Pinterest, Google+, Storify and blogging for their hotel website.

Our role was to act as an extension of their concierge and customer services through social media and increase revenue through social media bookings.

Strategy

Fourteen Ten engaged with local businesses, active social media users and past, present and future guests of the hotel to increase online discussions in order to grow the hotel’s audience organically.

We created several online initiatives including competitions using Facebook apps, video content, Twitter initiatives, sponsorship, charity affiliations and collaborations as well as offering strong initiatives to promote increase in revenue.

Results

In our first two months of social media management Fourteen Ten achieved:

  • 79,568 Interactions/Impressions
  • £7,012 booking revenue through social media
  • Growth in social media audience by 1,086 members

“We are delighted with our social communications strategy. The partners combination of technical skills and creativity has transformed our brand image on the various channels. They are dynamic, responsive and enthusiastic, they work seamlessly with my team and all the ideas are actioned immediately to a very high standard. I am delighted with how quickly they  took ownership and understood our vision on how we want to communicate to our guests. Most importantly the return we want from our investment in social media. The results have been outstanding and we have the tangible results to prove it”
Ciaran Fahy: Managing Director