Fourteen Ten assisted VICE Magazine and Olympus to create awareness online for their Olympus Stories Of The Eye photography competition with a final judges event. The competition was judged by celebrity photographers Alice Delal, Daisy Lowe, Miquita Oliver and Lovefoxxx from the band CSS.
Fourteen Ten produced a targeted media list of journalists and bloggers across the key areas of Photography, Creative/Design, Lifestyle and Fashion. We invited them to the event and offered exclusive content as the competition progressed.
- Event reached capacity.
- Our campaign achieved 25 quality items of coverage.
- These include Cosmopolitan, Dazed & Confused and The Photography Blog.
- We also achieved 47 social media mentions which reached a potential audience of 75,569.