Fourteen Ten were briefed to help create interest through social media in the content available on newly launched site Havana-Cultura.com.
Fourteen Ten launched the first branded UK twitter treasure hunt ‘The Havana Cultura Twitter Treasure Hunt’ campaign which drove traffic to the site by asking participants to explore a virtual map of Havana to find the answers to clues.
- Our twitter campaign drove an increase in traffic of 64.4%.
- The supporting publicity campaign helped ‘Havana Cultura’ achieve a potential audience of 10.5 million at a cost of £0.00012 pence per view.
- Our campaign attracted 700 Twitter followers during the two week campaign.
- Further to these results our campaign was highlighted by Leeds Metropolitan University and The Independent newspaper as an innovative use of social media.
Daphnee Hor – Corporate Sponsorship Manager: Pernod Ricard UK