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Portfolio

Objectives/Brief

Fourteen Ten assisted We Are Knit agency by providing a Consulting service to their client Gressingham Duck.

Gressingham Duck is a family business founded in 1971 who take their name from their best selling product the Gressingham Duck; a unique breed renowned for its superior taste. The Gressingham breed came about when the small but flavourful wild mallard was crossed with the larger Pekin duck giving a duck with more breast meat, less fat and a rich gamey flavour.

Our brief was to create and establish a healthy social media presence ready to hand over to the company’s first Social Media Manager position and to offer consultation for their new weekly long-term competition initiative ‘We Love Fridays’ as created by We Are Knit.

Strategy/Results

  • Fourteen Ten set up Gressingham’s Facebook and Twitter profiles populating them with content such as company history, duck based recipes, imagery of duck dishes and then connected them with the public, the foodie community and existing and potential customers.
  • Alongside this activity Fourteen Ten filmed Gressingham during the Flavours of 2012 food and drink festival to preview their summer festival tour, producing an edited film for use online and to use to continue to bring the brand to life.
  • We also arranged sponsorship and photographed the popular Two Hungry Girls Supper Club. Leigh and Shuwen ‘the Two Hungry Girls’ brought their own take on Modern Chinese and South East Asian cuisine to the heart of the London dining scene with many of their dishes featuring duck. The visibility of this popular Supper Club then lead to sponsorship with leading Japanese Supper Club The London Foodie and pioneering Singaporean Supper Club PlusixFive.