Create online discussion ahead of Fashion Targets Breast Cancer’s Million Model Catwalk publicity campaign in order to support their advertising campaign.
Fourteen Ten hosted a London bloggers meetup event and then launched a blogging outreach and twitter campaign. The campaign asked the online community for their ideas and opinions on how this charity could communicate better with the public through social media channels.
- Our blogger event was a great success becoming fully booked with 70 bloggers in attendance.
- The outreach campaign achieved a potential audience of 1,025,604 at a cost of 0.004 pence per view, helping Breakthrough Breast Cancer to reach the wider audience they required.
Natalie Legg – Fashion Brand Manager: Fashion Targets Breast Cancer