Create awareness and drive entries for the AVIVA Tell Us Your Story campaign site. The campaign gave people the opportunity to recognise and reward others who made a positive impact on their lives or in their community over the past year.
Fourteen Ten launched a blogger outreach campaign which specifically targeted parenting bloggers. To help facilitate entries we created a widget for bloggers which encouraged reader entry.
- Fourteen Ten secured participation from 27 bloggers 11 of whom hosted the click through widget and another 13 hosted a clickable image.
- Each of the 27 blogs with a combined audience of 419,500 generated very positive commentary from their readers and helped the campaign to be successful.
Caroline Moorey – Brand Campaign Manager: Aviva Brand UK