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Objective Brief

Create awareness and drive entries for the AVIVA Tell Us Your Story campaign site. The campaign gave people the opportunity to recognise and reward others who made a positive impact on their lives or in their community over the past year.

Strategy

Fourteen Ten launched a blogger outreach campaign which specifically targeted parenting bloggers. To help facilitate entries we created a widget for bloggers which encouraged reader entry.

Results

  • Fourteen Ten secured participation from 27 bloggers 11 of whom hosted the click through widget and another 13 hosted a clickable image.
  • Each of the 27 blogs with a combined audience of 419,500 generated very positive commentary from their readers and helped the campaign to be successful.
“We are absolutely delighted with the work. It has exceeded our expectations and taken the brand into an exciting and engaging space. The team were extremely responsive to our tight timescales and did not let this hinder their creativity. Their inclusion of quirky icons and social media widgets has contributed to our steps on to the social media scene. We wanted a site to be proud of and which presented the business in a different way. We’ve been given these results and we are very grateful the agency came on board to deliver the digital aspect of the campaign”
Caroline Moorey – Brand Campaign Manager: Aviva Brand UK