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Growth in whiskey sector encourages sales of small-batch bourbon

This week we have been inspired by Pernod Ricard who are keen to abandon the ‘old man in slippers’ image that has often been associated with whiskey.

In a recent article Leonie Roderick  cited popular TV shows like Mad Men and Broadwalk Empire as having helped whiskey achieve newfound prominence.

We are delighted to learn that not only is whiskey growing in popularity, but is attracting a wider demographic than ever before. For the younger generations, whiskey is a tangible representation of disposable income and sophistication. According to Michal Addady, sales of American-made Bourbons and Tennessee whiskeys saw a 17% increase in 2015, and so began the whiskey renaissance.

The Garrison Brothers distillery in Texas is the oldest legal distillery of its kind and is the first to bring organic Bourbon to the UK. We have been chosen to represent the launch of Garrison Brothers whiskey in Europe, and are currently working on selecting bars, speaking to whiskey professionals, bartenders, drinks buyers, and restaurant owners about stocking the award winning bourbon. The grain is made from sweet mash, which has a naturally higher PH than sour mashes because of the fresh grain that is added each time. When the Bourbon matures in their casks the Texas heat increases evaporation resulting in a more concentrated taste. Finally, a little Texas rain water is added to proof the Bourbon. It is this extremely rare and bespoke process that has the potential to make Garrison Brothers a favourite in bars, restaurants and hotels across London, particularly those that specialise in bourbon.

In April 2013, the company launched their Cowboy Bourbon made from their ten best barrels which had been held back for release for nearly four years. Just 600 bottles of the unfiltered Bourbon went on sale as part of a limited release and led to them being named ‘American Micro Whisky of the Year’ in Jim Murray’s 2014 Whisky Bible.

Also a winner of ‘American Micro Whisky of the Year’, the 2016 Vintage of the Garrison Brothers Texas Straight Bourbon Whiskey has already sold out. Nicknamed The Flagship, the small batch Bourbon contained lower levels of higher alcohols than any Bourbon on the market, thereby minimising the effects of your hangover; a win-win.

Single Barrel Bourbon

We are very lucky to have some of the exclusive 2016 Straight bourbon and on the 24th November are working in partnership with Texas Joe’s Restaurant for ‘A Very Texan Thanksgiving’, where we will be offering an ‘all you can eat’ menu of Texan dishes for £40 per head. The price also includes a welcome cocktail and a double-measure digestif of the award-winning Straight bourbon. The next release is in spring 2017.

For more info on Garrison Bros visit their website. For press information please do not hesitate to contact Penny Matthews

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NOLA Bar Awarded Seal of the Sazerac

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Huge congratulations to NOLA who have been awarded the prestigious ‘Seal of the Sazerac’ from the New Orleans Culinary Preservation Society.

NOLA will be the first bar outside of North America to receive the award for serving the cocktail at an incredible standard and promoting the Sazerac and culture of New Orleans.

“For us this is an unbelievable achievement. When we put the cocktail program together it was important to us that we honour the rich history of cocktails from the city of New Orleans, so for the NOCCPS to recognise us as the first bar outside of North America to receive this honour is something that our whole team are very proud of” says Dan Priseman, Founding Partner of NOLA.

As Duke’s Bar is known for their Martinis we look forward to welcoming guests to NOLA to try the Sazerac, officially the most authentic and perfect example to be found outside North America.

So what makes the perfect Sazerac? Michelle Dunnick from Tales of the Cocktail has the answer:
“The perfect Sazerac contains all of the major elements (spirit, bitters, sweetness, anise) but is well-balanced, includes a lemon garnish, uses a chilled glass that’s been rinsed first with an anise-flavored liquor (herb saint or absinthe) and contains Peychaud’s bitters and rye whiskey. The no-nos? Serving the drink in a martini glass, using a lemon wedge garnish, shaking the cocktail or serving it on the rocks”.

Now you can find out what the perfect Sazerac tastes like, see you at NOLA!

NOLA
66-68 Rivington Street
EC2A 3AY
Tuesday, Wednesday and Thursday: 6pm until midnight
Friday & Saturday: 6pm until 3am (Members only after midnight)

Bookings: savemeaspace@nola-london.com
Website: http://nola-london.com
Twitter: @NOLAbar

The Cavendish London Cocktail Festival

The Cavendish London Cocktail Festival takes place from August 15th to September 15th during which guests are invited to enjoy cocktails and win prizes.

The festival is being held to celebrate the opening of The Rosa Lewis Bar named after the legendary “Duchess of Jermyn Street” who owned the hotel for 50 years from 1902.

During the month-long festival guests and members of the public are invited to the hotel to enjoy half-price Mondays and win prizes by tweeting #cocktailwednesday, Checking-In on Facebook or Foursquare and submitting Instagrams and Vines.

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Rosa Lewis
The Rosa Lewis Bar is named after Rosa Lewis, a British chef and owner of The Cavendish Hotel in London from 1902 to 1952. Known as the “Queen of Cooks” her culinary skills were highly prized by Edward VII with whom she was rumoured to have had an affair in the 1890s. She was also called “The Duchess of Jermyn Street.” Rosa Lewis was a strong woman and a infamous character amongst society and many tales are told of her flamboyance. One of her employers was Lady Randolph Churchill. One day, Rosa chased Lady Churchill’s then ten-year-old, red-haired son Winston out of her kitchen, shouting “Hop it, copper knob!”

Offers
Mondays – all cocktails are half price
Check-in on Facebook and Foursquare for a complimentary cocktail

Prizes
Complimentary cocktails for 5 followers (and guest) selected from all twitter entries that include #cocktailwednesday
The best #cocktailvine and instagram taken at the hotel will win prizes of overnight stays, Champagne dinners and afternoon teas.

Entry
Three prizes for best #cocktailvine submitted via Twitter
Three prizes for best Instagram submitted via instagram, Twitter or Facebook
5 weekly prizes for #cocktailwednesday entries

Prizes
1st Prize: Overnight stay for two with breakfast in a Suite with Champagne Dinner and welcome cocktails
2nd Prize: Dinner for 2 and welcome cocktails
3rd Prize: Afternoon Tea for two and welcome cocktails

Hotel address
www.thecavendishlondon.com
81 Jermyn Street, SW1Y 6JF
020 7930 2111
Nearest tube: Piccadilly & Green Park

The Rosa Lewis Bar Opening Hours
4pm to 12.30am daily and until 2am on Friday and Saturday

Hotel SM details
www.facebook.com/cavendishlondon
www.twitter.com/cavendish_hotel
https://plus.google.com/+cavendishlondon
www.pinterest.com/cavendishlondon
www.instagram.com/cavendishlondon